{"id":67,"date":"2023-03-29T17:04:39","date_gmt":"2023-03-29T15:04:39","guid":{"rendered":"https:\/\/tycoonterritory.fr\/?p=67"},"modified":"2023-11-17T21:31:14","modified_gmt":"2023-11-17T20:31:14","slug":"big-ambitions-fr-agence-mad-men-et-inflation-des-prix-11","status":"publish","type":"post","link":"https:\/\/tycoonterritory.fr\/en\/big-ambitions-fr-agence-mad-men-et-inflation-des-prix-11\/","title":{"rendered":"Big Ambitions [FR] Agence Mad men et inflation des prix ! #11"},"content":{"rendered":"
\n\t\n\t\t\n\n\t<\/presto-player>\n<\/figure>\n\n\n

Salut \u00e0 tous, dans cette vid\u00e9o, je vous raconte comment j’ai optimis\u00e9 ma boutique avec du marketing aux petits onions. Allez, c’est parti !<\/p>\n\n\n\n

Pr\u00e9paration et d\u00e9placement dans les beaux quartiers<\/h2>\n\n\n\n

Je commence par v\u00e9rifier que je suis bien pr\u00e9sentable et d\u00e9cide de me rendre dans les beaux quartiers pour m’occuper de la communication et du marketing de ma boutique. Je prends un taxi pour y aller, et apr\u00e8s avoir coup\u00e9 la circulation comme d’habitude, je me rends \u00e0 l’agence de marketing.<\/p>\n\n\n\n

Marketing et agence de communication<\/h2>\n\n\n\n

Je demande au monsieur de l’agence de me faire un plan de communication \u00e0 grande, moyenne et petite \u00e9chelle pour booster ma boutique. Malgr\u00e9 le co\u00fbt \u00e9lev\u00e9, je d\u00e9cide de prendre toutes les campagnes marketing pour atteindre 100%. Je v\u00e9rifie ensuite dans l’onglet \u00ab\u00a0Insight\u00a0\u00bb si mon marketing est bien \u00e0 100%.<\/p>\n\n\n\n

Tarification et ajustement des prix<\/h2>\n\n\n\n

Pour financer le marketing, je d\u00e9cide d’augmenter un peu mes prix dans l’inventaire. J’exp\u00e9rimente avec diff\u00e9rentes augmentations pour voir l’impact sur l’indice de prix. Je fais attention \u00e0 ne pas trop augmenter les prix pour ne pas perdre de clients. Je teste \u00e9galement diff\u00e9rents prix selon les quartiers, car certains permettent d’augmenter davantage les prix que d’autres.<\/p>\n\n\n\n

Analyse des ventes et ajustements<\/h2>\n\n\n\n

Je regarde quels produits se vendent le mieux dans ma boutique et ajuste mon offre en cons\u00e9quence. Je constate que les cadeaux chers et pas chers se vendent bien, tandis que les fleurs ne se vendent pas autant que pr\u00e9vu. Je vais donc voir si les ajustements de prix et de marketing permettront d’am\u00e9liorer mes ventes et mes revenus.<\/p>\n\n\n\n

Conclusion<\/h2>\n\n\n\n

Apr\u00e8s avoir fait du marketing et ajust\u00e9 les prix, je d\u00e9cide de me reposer et de laisser passer quelques jours pour voir les r\u00e9sultats. Dans le prochain \u00e9pisode, je vous ferai un compte-rendu et peut-\u00eatre m\u00eame envisager un deuxi\u00e8me emprunt<\/a> pour d\u00e9velopper ma boutique.<\/p>\n","protected":false},"excerpt":{"rendered":"

Big Ambitions is a revolutionary management game in which your playground is NY!
\nWould you like to follow my adventure in this megalopolis?
\nUn petit like et un abonnement feront toujours plaisir et n’h\u00e9sitez pas \u00e0 partager en commentaires vos trucs et astuces.<\/p>","protected":false},"author":1,"featured_media":79,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":"","_wpscp_schedule_draft_date":"","_wpscp_schedule_republish_date":"","_wpscppro_advance_schedule":false,"_wpscppro_advance_schedule_date":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_bluesky_share_type":"","_mastodon_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[1],"tags":[],"class_list":["post-67","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-big-ambitions-fr-lets-play"],"uagb_featured_image_src":{"full":["https:\/\/tycoonterritory.fr\/wp-content\/uploads\/2023\/03\/maxresdefault-10.jpg",1280,720,false],"thumbnail":["https:\/\/tycoonterritory.fr\/wp-content\/uploads\/2023\/03\/maxresdefault-10-150x150.jpg",150,150,true],"medium":["https:\/\/tycoonterritory.fr\/wp-content\/uploads\/2023\/03\/maxresdefault-10-300x169.jpg",300,169,true],"medium_large":["https:\/\/tycoonterritory.fr\/wp-content\/uploads\/2023\/03\/maxresdefault-10-768x432.jpg",768,432,true],"large":["https:\/\/tycoonterritory.fr\/wp-content\/uploads\/2023\/03\/maxresdefault-10-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/tycoonterritory.fr\/wp-content\/uploads\/2023\/03\/maxresdefault-10.jpg",1280,720,false],"2048x2048":["https:\/\/tycoonterritory.fr\/wp-content\/uploads\/2023\/03\/maxresdefault-10.jpg",1280,720,false],"trp-custom-language-flag":["https:\/\/tycoonterritory.fr\/wp-content\/uploads\/2023\/03\/maxresdefault-10.jpg",18,10,false]},"uagb_author_info":{"display_name":"hello@wpmarket.fr","author_link":"#"},"uagb_comment_info":0,"uagb_excerpt":"Big Ambitions est un jeu de gestion r\u00e9volutionnaire dans lequel votre terrain de jeux est NY ! Vous aimez suivre mon aventure dans cette m\u00e9galopole ? Un petit like et un abonnement feront toujours plaisir et n'h\u00e9sitez pas \u00e0 partager en commentaires vos trucs et astuces.","jetpack_featured_media_url":"https:\/\/tycoonterritory.fr\/wp-content\/uploads\/2023\/03\/maxresdefault-10.jpg","_links":{"self":[{"href":"https:\/\/tycoonterritory.fr\/en\/wp-json\/wp\/v2\/posts\/67","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tycoonterritory.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tycoonterritory.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tycoonterritory.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tycoonterritory.fr\/en\/wp-json\/wp\/v2\/comments?post=67"}],"version-history":[{"count":4,"href":"https:\/\/tycoonterritory.fr\/en\/wp-json\/wp\/v2\/posts\/67\/revisions"}],"predecessor-version":[{"id":969,"href":"https:\/\/tycoonterritory.fr\/en\/wp-json\/wp\/v2\/posts\/67\/revisions\/969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tycoonterritory.fr\/en\/wp-json\/wp\/v2\/media\/79"}],"wp:attachment":[{"href":"https:\/\/tycoonterritory.fr\/en\/wp-json\/wp\/v2\/media?parent=67"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tycoonterritory.fr\/en\/wp-json\/wp\/v2\/categories?post=67"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tycoonterritory.fr\/en\/wp-json\/wp\/v2\/tags?post=67"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}